Client
Maison Cérès
Timeline
2 weeks
Services
Advertising
Smarter targeting. Better returns.
Maison Cérès is a French stationery brand known for high-quality, upcycled paper goods with a refined, artistic aesthetic. Despite strong brand appeal, paid social campaigns lacked strategic structure—leaving visibility and ROI underdeveloped.
Challenge
Ad sets were fragmented, retargeting was missing, tracking was misconfigured, and budget allocation blocked performance scaling.
Goal
Improve acquisition efficiency by fixing segmentation, rebuilding pixel setups, and clarifying data across Meta and Google Analytics.
Solution
We restructured campaigns, rebuilt tracking, and implemented a testing framework tied to conversion insights—unlocking stronger ROI.
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