As of 2024, nearly 2 in 3 marketers (64%) fear AI may replace their jobs in the next five years. This widespread concern reflects deep-seated anxiety about the rapid advancement of AI technology and what it means for creatives and artists of the community.

Most of this fear comes from misunderstandings and a lack of knowledge about what AI is and what the state of the art will be in 2024 and the years to come.

Here is why there is no need to fear replacement:

1- Current AI does not hold any strategic thinking

True strategic and analytical AI, akin to what’s seen (lightly) in robotics, is unlikely to become mainstream in the next decade. Most AI today cannot independently assess environments or devise solutions; it only follows detailed human instructions. Marketing strategy demands a profound understanding of audience insights, market trends, and media planning—critical and emotional thinking that surpasses AI’s current capabilities and those that will be available to the public shortly.

2- Consumer reactions are unpredictable

Consumer behavior is often irrational, influenced by subtle psychological factors, social trends, and cultural shifts. AI systems cannot fully anticipate and adapt to the ever-changing and unpredictable nature of consumer preferences and behaviors, which require human intuition and adaptability.

3- Marketing tools and channels change by the day

There is no way for a current AI to keep track of every update and new trend daily on social media platforms. The Experts who navigate these platforms and understand their functioning and cultural trends (Social Media Managers, Social Ads Experts, Influence Marketing, etc.) will still be in high demand in the next decades.

4- Human emotions and authentic creativity are far too complex

AI can assist, but it cannot invent or create experiences that truly make people feel connected. Marketing is inherently creative and emotional, requiring a deep understanding of human psychology, culture, and storytelling. While AI can assist in data analysis and content generation, it needs a nuanced grasp of human emotions, aspirations, and experiences to craft resonant and impactful marketing campaigns.

5- The place of ethics and morals in Marketing

Marketing is not merely about selling products or services; it carries a responsibility to uphold ethical standards, promote social good, and contribute to a sustainable future. Human marketers bring a moral compass and a sense of social responsibility that AI systems lack.

What it will change in the short term

While we disagree that AI will replace Marketing roles, we firmly believe the marketing landscape will evolve significantly as AI capabilities advance. AI will not take your job, but you’re now we’re in a race for AI-skills.

1- Shift in roles

AI is not expected to replace Marketing professionals, and it’s more likely to transform their roles, focusing them on more strategic and creative aspects of the job. 82% of marketers expect AI adoption to lead to productivity improvements, enhanced learning and development, and improved financial results.

2- Increased efficiency

AI tools are allowing marketers to handle larger workloads more efficiently. This could potentially lead to fewer positions being needed for certain tasks. Customer care will increase its automation.

3- New job opportunities

The integration of AI in social media management is creating new job roles and opportunities. In-house self-made AI tools for Marketing purposes will be more common, even in small businesses.

4- Demand for AI-savvy professionals

There’s a growing demand for professionals who can effectively use AI tools. 85% of marketers say they are updating their data skillsets due to AI. This indicates a shift in the skills required for marketing roles, which could affect job demand.